STRATEGIC PRODUCT MARKETING & GO-TO-MARKET LEADERSHIP FOR EMERGING AND ESTABLISHED BRANDS.
Kimberley “Kimmy” Smith partners with retail, ecommerce, cannabis, and consumer brands to develop market-ready products, customer-focused digital experiences, and revenue-driving marketing ecosystems rooted in strategy, operational clarity, and measurable growth.
Through integrated product marketing, go-to-market strategy, brand activations, ecommerce operations, and sales enablement, Kimmy The Great Inc. helps brands strengthen positioning, streamline execution, and create scalable customer experiences across digital and physical touchpoints.
BRANDS
Founders, small businesses, not-for-profits, and established brands supported — past and present.
ABOUT Kimmy The Great Inc.
Kimberley A. Smith is a New York-based product strategist, digital marketing executive, and licensed real estate professional with over 15 years of experience helping founders bring ideas to market and scale their businesses with intention.
Established in 2020, Kimmy The Great Inc. provides consulting at the intersection of product management, product marketing, and digital commerce operations. The firm partners with founders across retail, service-based businesses, cannabis, and real estate-driven brands to secure commercial real estate, design and launch products, build digital ecosystems, and develop marketing strategies that generate sustainable growth.
Kimmy The Great Inc. works as a strategic partner to founders, helping them bridge the gap between vision, launch and execution. Through structured product frameworks, digital infrastructure planning, sales enablement and data-informed marketing strategy, clients gain clarity on how to launch, operate, and expand their businesses with confidence.
From concept to commercialization, Kimberley supports founders in building businesses that remain competitive, visible, and aligned with the legacy they are called to create and lead.
Areas of Expertise
Brand Strategy & Positioning | Go-to-Market Strategy & Launch Planning | Product Strategy & Vision Development | Product Marketing & Market Positioning | Revenue Operations & Growth Strategy | Ecommerce & Digital Operations | Customer Journey & Experience Strategy | Customer Insights & Behavioral Understanding | Brand Storytelling & Messaging Architecture | Performance Analytics & Optimization | Strategic Planning & Roadmapping
We Empower. WE EXECUTE.
We serve founders and product owners operating in various industries including:
Legal Cannabis | Consumer Packaged Goods | Professional Services | Fashion and Apparel | Real Estate
WHAT WE DO
WE help founders and brands develop, position, launch and grow products, services, and customer experiences through an integrated approach to product strategy, go-to-market, product marketing, ecommerce and growth operations.
Our signature offerings include:
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Product & Brand Strategy
Turning ideas into clear, differentiated brands, products, services, and experiences that are ready for the market.
We help organizations define what they are building, who it is for, why it matters, and establish the strategy for how it should be positioned. From new products and services to established offerings that need to be repositioned or reimagined, we bring structure to ideas and connect customer needs, market opportunities, and business goals.
Services include:
Brand strategy and positioning | Product vision and concept development | Audience and customer definition | Market and competitive analysis | Value proposition development | Messaging architecture and brand storytelling | Product and service portfolio strategy | Customer insights and behavioral analysis
Whether developing something new or strengthening an existing offering, we help create the strategic foundation needed to move forward with clarity.
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Building the strategy, messaging, tools, and cross-functional roadmap required to successfully bring products, services, platforms, programs, and businesses to market.
We help organizations translate strategy into execution by connecting positioning, customer experience, communications, sales enablement, technology, operations, and stakeholder needs within a coordinated go-to-market plan.
Services include:
Go-to-market strategy and launch planning | Product and service launch strategy | Positioning and launch messaging | Launch readiness planning | Customer journey development | Cross-functional launch coordination | Sales enablement and launch materials | Stakeholder communications | Operational workflow development | Technology and vendor coordination | Performance measurement and KPI planning
Whether launching a new product, introducing a new service or platform, opening a business, or bringing a new customer experience to market, we help teams move from planning to execution.
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Building digital commerce and customer experiences that make it easier for people to discover, understand, engage with, and purchase from a business.
With more than 15 years of experience in ecommerce and digital operations across retail, consumer products, and emerging businesses, we help organizations connect digital platforms, product presentation, customer journeys, local discovery, and operational workflows to create more effective digital experiences.
Services include:
Ecommerce platform strategy | Product catalog and merchandising strategy | Promotional pricing strategy | Website planning and UX optimization | Digital customer journey and conversion optimization | Loyalty and retention programs | Digital technology stack planning and coordination | Ecommerce performance analysis | Google Business Profile optimization | Local SEO and keyword strategy | Local search and digital discovery optimization | Location-based content strategy
Whether launching a digital storefront, improving an existing ecommerce operation, or strengthening how customers discover and interact with a business online, we help build digital systems that support customer experience and scalable growth.
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Using customer, product, marketing, sales, and performance insights to identify opportunities and support smarter business growth.
We help organizations connect the information that often lives across different teams, platforms, and customer touchpoints to better understand performance and determine what to do next. Our approach brings together customer behavior, product performance, marketing activity, ecommerce, communications, and operational insights to support data-informed decision-making.
Services include:
KPI development and performance reporting | Product and service performance analysis | Customer acquisition and retention analysis | Revenue opportunity identification | Promotional performance analysis | Customer behavior insights | Loyalty and engagement analysis | Performance analytics and optimization | Growth opportunity assessment | Strategic recommendations and roadmapping
For organizations with products, customers, and performance data already in place, we help turn information into clearer priorities, stronger decisions, and actionable growth strategies.
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Creating the journeys, messaging, and communications that help people understand an offering, engage with it, and continue to see its value.
We help organizations translate complex products, services, programs, and ideas into clear customer and stakeholder experiences. From launch communications and onboarding to retention, education, and executive messaging, we connect audience insight with communications strategy across the customer lifecycle.
Services include:
Customer journey and experience strategy | Lifecycle marketing strategy | Customer onboarding and engagement | Email and SMS communications | Audience segmentation and messaging | Product and customer education | Sales enablement materials | Community and member communications | Executive and stakeholder communications | Retention and re-engagement strategy | Customer feedback and experience optimization
Whether communicating with customers, members, prospects, partners, or internal stakeholders, we help organizations create clear, relevant communications that move audiences from awareness to understanding, engagement, and action.
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As a Licensed Real Estate Salesperson in New York, Kimberley Smith also helps founders identify and secure commercial real estate properties aligned with their business model in their desired location.
This service is particularly valuable for retail operators looking for physical storefront to expand their presence as well as adult-use cannabis dispensary licensee holders navigating complex regulatory and zoning requirements within New York State.
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HAVING AN OUTSIDE EXPERT BRING FRESH EYES TO OUR PROGRAMS, EVALUATE THEM THROUGH THE LENS OF OUR TARGET AUDIENCE, AND DELIVER INNOVATIVE, CAPACITY-CONSCIOUS SOLUTIONS PROVED INCREDIBLY VALUABLE. IT WAS AN INVESTMENT WE’RE CONFIDENT WILL DELIVER IMPACT WELL BEYOND THE DURATION OF THE CONTRACT.
VP, Global Education, Conferences and Events, Healthcare Businesswomen’s Association
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"Kim was great! She delivered exactly what I needed."
Nicole M, Founder, One Mason Lane for Martine Kalaw Enterprises
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"Kimberley was able to translate information into processes that made her a trusted leader with our agencies, vendors, licensees and executive team. She managed the launch of DTC sites in a newly created role as well as performance and retention marketing campaigns that were as thoughtful, organized, effective, and flexible as she was."
Aleesha W. as VP Marketing, Iconix Brand Group (via LinkedIn)
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Kimmy The Great was very professional and understanding of the need and request. I would and will recommend her and her services.
Tamara W., Marketing at Be The Match/NMDP
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"Kimberley wore several different hats for the E-Commerce team at Iconix Brand Group and proved to be able to handle very early startup tasks and challenging situations with patience and a smile on her face. Her background in interactive marketing and Google Analytics added a level of expertise to her role as Sr. E-Commerce Manager at Iconix. She is a great asset to any team, and I highly recommand her."
Vince K, as VP Marketing, Iconix Brand Group (via LinkedIn)