Working under the Brand Marketing team and overseeing the design and development of Macy’s brand initiative and the digital experiences of the Macy’s Parade and Entertainment Group.

Led the digital strategy, and communications plan for national events and brand campaigns including the Macy’s Fourth of July Fireworks, Thanksgiving Day Parade, NBC’s Fashion Star and Believe, overseeing the design and build of content sites, applications. My career at Macys.com was a digital marketers dream and allowed for an opportunity to ideate and execute digital experiences that WOW-ed and engaged millions of customers world-wide.