shoes by serena
Exotic footwear wholesaler and designer
project SCOPE
When the owner of Shoes by Serena contact Kimmy The Great, Inc she was in the process of relaunching the brand to introduce a new line of exclusive styles she’d designed.
Moving her business model from wholesale supplier to shoe designer was an accomplishment she needed to maximize. You go girl!
The goal was two-fold, to optimize the current site built on the Shopify platform, and develop a social content strategy that would relieve the team of day to day social media management and take the guess work of promoting the brand and products for a business owner with competing priorities.
services provided:
E-commerce Optimization
E-commerce Consulting
Branding
Social Media Marketing
Content and Campaign Planning
Working with Shoes by Serena required blending product marketing with creative expression to create a marketing plan that captured the brand's identity and niche market. Kimmy The Great, Inc. developed brand messaging that established a unique and powerful tone of voice, seamlessly merging culture and lifestyle with a brand that is bold, unapologetic, and sexy.
Our collaboration with the entrepreneur and founder leaned heavily on our role as Chief Hype Officer, encouraging the business owner to embrace influencer marketing and consumer-generated activations. This approach enabled the development of a content strategy that minimized reliance on costly, heavily produced photo shoots.
Our flexible approach to marketing and brand consulting empowers brands to work with their existing resources while building the capacity to grow and plan for the future.
SHOES BY SERENA
SHOES BY SERENA
COPYRIGHT DISCLAIMER: Images shown below are not my own and are owned by the brand referenced on this page, it’s business partners and/or affiliates. Images are shown as a representation of my portfolio of work and my involvement in the creative production of the project as a whole, and its use in marketing content I conceptualized, managed, directed, oversaw and/or was personally involved in. Any copyright infringement is completely unintentional. For credit, please email kimberley@kimmythegreat.com
