be the match
National blood marrow donor registry
project scope
THE CHALLENGE
Be The Match is national bone marrow donor registry focused on education, recruitment, and patient advocacy for curable blood diseases such as Leukemia and sickle-cell anemia.
Yearly, the organization launches Cheek Week, an in-person, and virtual week-long event focused on building the registry to include more qualified African American donors, an underrepresented population. Their marketing lead, referred by a past client envisioned a new look and but faced competing deadlines and limited bandwidth needed to act quickly.
We were only several weeks from launch and a paid media buy to support new landing pages, that didn’t yet exist.
THE SOLUTION
We tapped in. Just in time for Cheek Week! Reimagining the content strategy and website design and layout, Kimmy The Great, Inc. partnered with the marketing lead to direct creative services for new branding, messaging, and website collateral introducing design elements and refreshing that reemphasized the target market and need for registered donors of color.
Managing the RFP for graphic design and web development we removed the ownership of tactical execution from this small team of one, and operated as an extension of the team attending meetings to present status updates, mock ups and obtain stakeholder sign-off.
Services provided:
RFP’s
Vendor Selection and Management
Digital Content Strategy
Project Management
Creative Services
Web Development
With a tight deadline, Kimmy The Great Inc worked with Be The Match stakeholders to develop a strategy consisting of copy and creative updates to the brands existing Wordpress site and managed the RFP process and vendor selection process to secure creative partners to manage the back-end development with the support of previous agency.
COPYRIGHT DISCLAIMER: Images shown above are owned by the brand referenced on this page, it’s business partners and/or affiliates. Images are shown as a representation of my portfolio of work and my involvement in the creative production of the project as a whole, and its use in marketing content conceptualized, managed, directed by Kimmy The Great, Inc. Any copyright infringement is completely unintentional. For credit, please email kimberley@kimmythegreat.com